UNLABEL ME TO KNOW ME.
You are more than the labels you carry. So is everyone you meet.
UnLabelMe brings people across generations together through personal storytelling, community, and a willingness to look beyond first impressions.
A social movement and storytelling studio, we create space to be seen, heard, and known—and to discover more of one another.
Labels can name an experience, connect a community, or help us express who we are. They can also become the point where curiosity stops.
A political belief. A generation. A diagnosis. A religion. A profession.
Each may tell you something about a person. None tells you everything.
UnLabelMe invites us to honor identity while making room for the life beyond it: the experiences, contradictions, relationships, and possibilities that make each of us human.
What labels are you questioning?
When differences become dividing lines, it gets harder to listen—and easier to decide who someone is before we know them.
We want to lower the temperature and make room for a different kind of conversation. One where you can share your perspective, hear someone else’s, and stay curious when your experiences differ.
You can hold your convictions and still make room for another person’s humanity.
That is where reconnection begins.
What have you loved? What has changed you? What do you wish people understood?
Personal stories invite us into the experiences a label cannot explain. They give us a chance to recognize something familiar in someone whose life looks different from our own.
Through our storytelling studio, we bring those human experiences into view—creating stories that entertain, invite reflection, and open conversation.
Being seen matters. So does learning to see one another more fully.
We believe:
- Identity deserves respect. Everyone deserves room to define themselves and to grow.
- Curiosity opens possibilities. A thoughtful question can take us beyond an assumption.
- Difference belongs in community. We can build relationships without agreeing on everything.
- People are always becoming. No label can hold the fullness of a life.
The movement begins wherever people choose to listen.
Watch a story. Share what it brings up. Ask a question you have never asked. Make room for a voice you might otherwise miss.
Together, we can create more places where people feel known—and more opportunities to know one another.
- Our Logo Is Black & White. Life Isn’t
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Labels can name an experience, connect a community, or help us express who we are. They can also become the point where curiosity stops.
A political belief. A generation. A diagnosis. A religion. A profession.
Each may tell you something about a person. None tells you everything.
UnLabelMe invites us to honor identity while making room for the life beyond it: the experiences, contradictions, relationships, and possibilities that make each of us human.
What labels are you questioning?
- Less Assumption. More Connection
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When differences become dividing lines, it gets harder to listen—and easier to decide who someone is before we know them.
We want to lower the temperature and make room for a different kind of conversation. One where you can share your perspective, hear someone else’s, and stay curious when your experiences differ.
You can hold your convictions and still make room for another person’s humanity.
That is where reconnection begins.
- Every Label Has a Story
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What have you loved? What has changed you? What do you wish people understood?
Personal stories invite us into the experiences a label cannot explain. They give us a chance to recognize something familiar in someone whose life looks different from our own.
Through our storytelling studio, we bring those human experiences into view—creating stories that entertain, invite reflection, and open conversation.
- Connection Begins With Us
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Being seen matters. So does learning to see one another more fully.
We believe:
- Identity deserves respect. Everyone deserves room to define themselves and to grow.
- Curiosity opens possibilities. A thoughtful question can take us beyond an assumption.
- Difference belongs in community. We can build relationships without agreeing on everything.
- People are always becoming. No label can hold the fullness of a life.
- One More Story
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The movement begins wherever people choose to listen.
Watch a story. Share what it brings up. Ask a question you have never asked. Make room for a voice you might otherwise miss.
Together, we can create more places where people feel known—and more opportunities to know one another.
Call, email, make a video, host an event… let’s talk.
FREQUENTLY ASKED QUESTIONS
Why is UnLabelMe important?
Because we are living in a time when people are increasingly categorized before they are understood. Labels, assumptions, algorithms, and headlines often shape how we see one another before a conversation ever begins. When people stop feeling seen, heard, and understood, connection suffers.
UnLabelMe exists to help create more opportunities for curiosity, empathy, understanding, and human connection, which we need now more than ever to address the “Othering” that is threatening to tear us apart in all aspects of society.
UnLabelMe reminds us that humanity is way bigger than division.
Are you Anti-Label?
Definitely not. If we were, we’d then also be anti-words, or anti-language. And we love words.
Labels can serve important purposes. They can help people find community, language, belonging, support, and understanding.
UnLabelMe is not about eliminating labels. It’s about recognizing their limitations and their inherent Paradox.
We understand that identity does matter. And, we also believe that no Label can fully contain the complexity of a human life.
What's the big deal about “Labels”?
Labels aren’t inherently good or bad. Labels are language. Words. And Words Matter.
They help us organize information, describe experiences, and communicate aspects of identity.
The challenge begins when a Label leads to an Assumption.
When we believe a Label tells us everything we need to know about a person, we stop being curious.
While a Label may describe part of a person, it should never become the whole story. It’s why we say, “Label Me to See Me. UnLabel Me to Know Me.”
What is "UnLabeling"?
UnLabeling is the practice of moving beyond assumption(s).
It is what we can do when we are willing to look deeper, listen longer, and remain curious about people whose experiences may be different from our own.
It’s not about abandoning anyone’s identity. It is about expanding perspectives. All of ours.
The goal is not to erase labels. It’s to encourage people to see human beings beyond them.